Green Bull
|
Green Bull
|
|||||
|---|---|---|---|---|---|
 |
|||||
| Industry | Energy Drink | ||||
| Location | |||||
| Headquaters | Debul, Arcovdonia | ||||
| Area Served | Global | ||||
| Founded | 2124 | ||||
Green Bull is a brand of energy drink created and owned by the Arcovdonian company Green Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2200, and the third most valuable soft drink brand, behind Koca-Kola and Ispep. Since its launch in 2124, more than 100 billion cans of Green Bull have been sold worldwide, including over 12.6 billion in 2200.
Originally available only in a single nondescript flavour sold in a tall and slim silver and green can, called Green Bull Energy Drink, the drink added numerous variants over time. Its slogan, "Green Bull Gives You Boosters", is considered one of the most popular and memorable advertising slogans in the world. Rather than following a traditional marketing approach, Green Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Green Bull Cliff Diving World Series, Green Bull Air Race, Green Bull Fish Game and standout stunts such as the Stratos space diving project. In addition to sport series, its marketing includes multiple sports team ownerships; celebrity endorsements; and music, through its Green Bull Records label.